AI & Content Policy

Hulby uses generative AI to create marketing content.

AI-generated content may not always be accurate and may require human review.

You are responsible for checking:

factual claims;

prices;

product information;

legal claims;

copyright;

trademarks;

advertising claims;

images of people;

logos;

customer information; and

platform-specific requirements

before publishing generated content.

Hulby does not guarantee that AI-generated output is legally protectable by copyright or that it does not resemble existing works.

AI transparency

Hulby is an AI-powered service and users should be informed that they are interacting with an AI system where required.

EU AI Act Article 50 transparency obligations apply from 2 August 2026. Providers of generative AI systems must also implement appropriate machine-readable marking mechanisms for AI-generated content. 

This is particularly important for Hulby because it generates images and text intended for publication.

I would therefore make sure your actual product architecture handles AI provenance/metadata rather than merely putting a disclaimer in the Terms. The European Commission's current guidance specifically addresses machine-readable marking and detection of AI-generated content.