Last updated 4 October 2026
Hulby uses generative AI to create marketing content. AI-generated content is not always accurate, so it needs a human look before it goes out.
Check before you publish
You are responsible for checking:
- factual claims;
- prices and product information;
- legal and advertising claims;
- copyright and trademarks;
- images of people and logos;
- customer information; and
- the requirements of each platform.
Originality
Hulby does not guarantee that AI-generated output can be protected by copyright or that it does not resemble existing work.
AI transparency
Hulby is an AI-powered service. Where the law requires it, we make clear that you are dealing with an AI system and mark AI-generated content in the ways required, including under the transparency rules of the EU AI Act.
Pictures made with Hulby are generated by AI. When Hulby publishes to Instagram, it labels the post as containing AI-generated images by default, which Instagram shows as "AI info"; you can switch this off on the Publishing page. Some networks ask creators to disclose realistic AI-generated pictures themselves, and some cannot receive that label for pictures through their API. Where a picture could be mistaken for a real photograph of real people, products, places or events, say that it was made with AI, for example in the caption.
Publishing
Hulby only publishes the posts you approve, to the accounts you connected yourself. TikTok asks you to choose who can see your posts and to agree to it posting them before anything is published there; Hulby asks you once, when you connect TikTok.