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You don't need an audience to sell jewelry. You need the right person to see one good photo and a clear offer. These templates cover the buyers who actually say yes to small jewelry brands, with brackets for the parts only you can fill in.

All guidesFor founders of a jewelry brand

1. Independent boutique owner

Subject: A small batch for [Boutique name]'s [season] display Hi [First name], I make [material, e.g. recycled sterling silver] jewelry in [city]. I saw [specific item or display on their Instagram] and think my [collection name] would sit well next to it. Wholesale is [price] per piece, retail [price], minimum order [number]. I can drop off 3 samples this week or send a line sheet. Which is easier? [Your name], [link to photos] Use this for local gift shops and clothing boutiques you find on Google Maps by searching "boutique near [your city]".

2. Consignment pitch for hesitant shops

Subject: No-risk trial at [Boutique name] Hi [First name], I know taking on a new brand is a gamble. I'd like to offer [Boutique name] [number] pieces on consignment for [30/60] days at a [percent] split. If they don't sell, I collect them, no cost to you. I'll bring a small display card with the pieces. Could I stop by [day] at [time]? [Your name], [phone] Use this as a follow-up when a boutique owner says they like the work but can't commit budget.

3. Bridal shop or wedding planner

Subject: Bridesmaid gifts for [Shop name] clients Hi [First name], brides keep asking me for matching pieces their bridesmaids will actually wear again. I make [product, e.g. personalized initial necklaces] that ship in [number] days. I'd like to offer your clients [discount or free engraving] with a code under your shop's name, and send you a sample set to show at fittings. Want me to mail one to [shop address]? [Your name], [link] Use this for bridal boutiques, wedding planners and dress alteration shops listed on The Knot or WeddingWire in your area.

4. Stylist or personal shopper

Subject: A piece for your [client type] clients Hi [First name], I saw your styling of [specific post or look] and noticed you often pair [style detail] with minimal gold. I make [product] in [city], [price range]. I'd like to lend you [number] pieces for your next client sessions or shoot, no strings. If a client buys, you get [percent] or credit. Want the lookbook? [Your name], [link] Use this for personal stylists and wardrobe consultants you find on Instagram by searching #[city]stylist or on LinkedIn by title "personal stylist".

5. Corporate gift buyer

Subject: Gifts for [Company]'s [occasion, e.g. year-end team thank-you] Hi [First name], I make [product] that can be engraved with [logo/initials/date]. For orders of [number]+ I charge [price] each, boxed and gift-wrapped, delivered by [date]. Happy to send one sample so you can see the quality before deciding. Should I send it to you at the office? [Your name], [link] Use this with office managers, executive assistants and HR or people ops leads at local companies, found on LinkedIn by those job titles plus your city, 6 to 8 weeks before a holiday.

6. Small creator for a gifted piece

Subject: A [product] I made with you in mind Hi [First name], I've been following your [topic, e.g. capsule wardrobe] posts, especially [specific post]. I make [product] in small batches and would love to send you one, no posting required. If you wear it and like it, I'd be grateful for a tag, and I can give your followers a [percent] code. What's the best address? [Your name], [link] Use this for accounts with 2,000 to 20,000 followers whose style matches yours; they reply far more often than big accounts.

7. Follow-up after no reply

Subject: Re: [original subject] Hi [First name], quick follow-up on my note about [one-line offer]. Here's one photo of [product] being worn so you can see the scale: [link]. If now's not the right time, a one-word "later" helps me and I won't keep emailing. [Your name] Use this 4 to 5 days after any template above, once only; then send one more a week later and stop.

8. Your daily send routine

Each morning, pick one template and find 10 people who fit it: 10 boutiques on Google Maps, 10 stylists on Instagram, or 10 office managers on LinkedIn. Fill every bracket with something specific to them, send, and log who replied in a simple spreadsheet. After two weeks you'll know which group buys, so double down there. Hulby, an AI cofounder, can find these contacts and draft these emails for you every day.

Mistakes to skip

  • Sending a generic "check out my jewelry" email with no price, offer or next step.
  • Attaching big image files instead of one link to a clean photo or line sheet.
  • Pitching big department stores or large influencers before you have any small wins.
  • Following up five times or not at all instead of twice and stopping.

Want this done for your jewelry brand, every day?

Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.

Find my first customers

Questions

How do I find boutique owners' emails?

Check the shop website's contact page, their Instagram bio, or call and ask for the buyer's name and email. Walking in with samples also works.

Should I offer wholesale or consignment first?

Lead with wholesale. Offer consignment when a shop likes the work but won't commit money upfront.

How many cold emails should I send per day?

Start with 10 well-researched emails a day. Quality beats volume when every bracket is filled specifically.

What should I put in the link?

One page with 5 to 10 clear photos, prices, materials and how to order. A free Google Drive folder or simple site page is enough.