1. Content lead at a small SaaS
Subject: [Company] blog, one gap I noticed Hi [First name], I read your post on [topic]. It ranks for [keyword] but not for [related keyword], which [competitor] owns. I built an AI SEO writer that drafts articles from a target keyword and the current top results, then you edit. Want me to send a free draft for [related keyword] so you can judge the quality? [Your name] Use this when you find a SaaS blog with fewer than 4 posts a month and a clear keyword gap you checked in Google yourself.
2. SEO agency owner
Subject: More client articles without another writer Hi [First name], [Agency] lists content as a service for [niche] clients. Most agencies I talk to say briefs and first drafts eat the margin. My tool turns a keyword into a structured draft with headings, FAQs and internal link suggestions in a few minutes. Can I run it on one keyword from a current client, free, and you tell me if it saves your writers time? [Your name] Use this for agencies of 2 to 15 people found via Clutch, Google Maps searches like "SEO agency [city]", or LinkedIn.
3. Freelance SEO writer
Subject: Faster first drafts for your [niche] clients Hi [First name], saw your profile on [Upwork/LinkedIn/Contra] writing [niche] content. I built an AI SEO writer meant for writers, not to replace them: it handles the outline, SERP research and rough draft so you spend your time on voice and expertise. I'm looking for 5 writers to use it free for two weeks and tell me what's broken. Interested? [Your name] Use this when the writer charges per article, since faster drafts directly raise their hourly rate.
4. Niche site builder
Subject: Your [site name] posting schedule Hi [First name], I saw your post in [r/juststart / Niche Pursuits community] about scaling [site]. You mentioned [specific problem, e.g. writer costs or slow output]. My AI SEO writer drafts articles from a keyword and the top 10 results. If you send me 3 keywords, I'll send back 3 drafts this week, free, and you decide if it's worth paying for. [Your name] Use this right after someone posts publicly about content costs or output, and reference their exact words.
5. Follow-up with proof
Subject: Re: [original subject] Hi [First name], I went ahead and drafted [keyword] for [Company]. It's here: [link to Google Doc]. It took [X minutes] to generate and about [Y minutes] of my editing. If it's close to usable, I can set you up with [number] articles this month for [price]. [Your name] Use this 4 to 5 days after no reply, only if you actually made the draft.
6. Converting a free trial to paid
Subject: Keep going after the trial? Hi [First name], you've generated [number] drafts with [product] so far. Your trial ends on [date]. The plan that fits your usage is [plan] at [price]/month. If something stopped you from using it more, tell me what and I'll fix it or extend your trial. [Your name] Use this 2 days before a trial ends, pulling the usage number from your own database.
7. Short daily outreach routine
Send 10 to 20 of these per day from your own inbox, each with one detail you checked by hand, like a missing keyword or a recent post. Track replies in a simple sheet with name, template, date sent and outcome. Hulby, an AI cofounder, can do this research and drafting daily for you so you only review and send.
Mistakes to skip
- Calling your product an AI that replaces writers when your buyer is a writer or hires writers.
- Claiming ranking results you can't prove for that specific site.
- Sending generic emails with no keyword, page or post from their site.
- Asking for a 30 minute call before offering a free draft they can judge.
Want this done for your AI SEO writer, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
Who should I email first?
Small SaaS content leads and SEO agency owners. They already pay for content and decide fast.
How many emails a day?
Start with 10 to 20 personalised emails from your own domain. Quality beats volume at this stage.
Should I offer a free draft?
Yes. A real draft on their keyword is the strongest proof you have when you have no testimonials.
Where do I find emails?
Company About pages, LinkedIn, agency sites, and author bios. Guess common formats like first@company.com and verify with a free checker.