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Your buyers are comedy producers, open mic hosts and small venue owners who are tired of paying Eventbrite fees on $10 tickets. They rarely search for a new tool. They find one when a peer mentions it or when they compare options on a directory. Here are the places worth listing on first, and how to write each listing so it gets clicked.

All guidesFor founders of an Event ticketing for local comedy shows

1. Product Hunt, but launch for producers

List on Product Hunt with a tagline that names the alternative and the niche, like "Ticketing for local comedy shows. A cheaper Eventbrite alternative for producers." Post the launch on a Tuesday to Thursday, and reply to every comment yourself within the hour. Ask two or three comedy producers you already know to leave honest feedback in the comments, not upvotes. The traffic is mostly founders, so treat it as a backlink and a credibility badge, not your main customer source.

2. AlternativeTo, listed against Eventbrite

Go to alternativeto.net, add your product, and tag it as an alternative to Eventbrite, Ticket Tailor and Humanitix. This is where producers land when they search "Eventbrite alternative." Open your description with what you replace: "An alternative to Eventbrite built for comedy shows under 200 seats. Flat fee, no per-ticket charge to the audience." Keep any AI features out of the first line. Readers here are comparing prices and fees.

3. G2 and Capterra event ticketing categories

Create free vendor profiles on G2 and Capterra under Event Ticketing Software. Both are free to list on. Fill in pricing honestly, since buyers filter by it. Reviews are what make these pages work, so after a producer runs two shows with you, send one line: "Would you leave a short honest review on G2 about running your shows with us? Here is the link." Never write reviews yourself or offer payment for them.

4. r/Standup and r/comedy, as a helper first

r/Standup bans self-promotion in most posts, so do not drop links. Search the subreddit for "Eventbrite," "ticketing" and "producing a show," then answer questions about fees, door sales and comps with real detail. Only mention your tool when someone asks directly what to use, and say you built it: "Disclosure, I built a ticketing tool for this exact problem. Happy to set up your next show free if you want to try it." Check each sub's sidebar rules before posting anything.

5. Comedy producer Facebook groups

Search Facebook for "[your city] comedy," "[your city] open mic" and "comedy producers." Most cities have one active group where hosts post lineups and look for spots. Read the rules, then post a useful thread like "Producers here: what do you pay per ticket right now, and what bugs you most at the door?" Reply to people individually and offer a free setup for their next show. Do not post the same thing in ten groups on the same day.

6. SaaSHub, BetaList and Indie Hackers

Submit to SaaSHub (list against Eventbrite again), BetaList if you are pre-launch, and the Indie Hackers products page. These take about 20 minutes each and give you permanent searchable pages. Use the same one-line pitch everywhere so it stays consistent: who it is for, what it replaces, what it costs. Add a screenshot of a real comedy show checkout page, not a generic dashboard.

7. Local venue and arts council listings

Many cities have an arts council, a chamber of commerce member directory or a "local business tools" page run by a small business center. Email the person who runs it: "I built a ticketing tool for local comedy shows here in [city]. Could it be added to your resources page for venues and performers?" Then walk into two or three bars that host comedy nights and ask for the booker by name. A directory listing plus an in-person intro converts better than either one alone.

8. Track which listings send real producers

Add a simple UTM tag to every directory link, like ?ref=alternativeto, and check weekly which ones bring signups that actually create a show. Drop the ones that send nothing after a month and put that time into the ones that work. Hulby, an AI cofounder, does this kind of listing, follow-up and tracking daily for founders.

People asking this right now

Real, public posts from the last few weeks. Each one is somebody you could help today.

Mistakes to skip

  • Opening the listing with AI features instead of saying it replaces Eventbrite for comedy shows.
  • Posting links in r/Standup or producer groups without reading the self-promotion rules.
  • Using a generic events pitch when your buyers are specifically comedy producers and small venues.
  • Hiding pricing, when fees are the main reason producers switch.

Want this done for your Event ticketing for local comedy shows, every day?

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Questions

Which directory should I list on first?

AlternativeTo, tagged as an Eventbrite alternative. That is where producers who are already unhappy with fees go looking.

Do I need reviews before listing on G2 or Capterra?

No. List now, then ask each producer for an honest review after their second show with you.

Can I promote my tool on r/Standup?

Not with direct links in most cases. Answer questions helpfully, disclose that you built a tool, and only share it when someone asks.

How many directories are enough?

Five to eight done well beats thirty done badly. Track which ones send producers who create shows, and focus there.