1. Cold DM to an agent on Instagram
Subject: none. Body: "Hi [first name], saw your listing at [street or neighborhood]. Quick question from someone building a tool for solo agents: how do you keep track of buyer leads after the first showing? Spreadsheet, CRM, your phone? Not selling anything yet, just trying to build the right thing." Use it on agents who post their own listings and have no team name in their bio.
2. LinkedIn connection note
Note: "Hi [first name], I'm building a simple lead tracker for solo agents at brokerages like [brokerage]. Would love 10 minutes of your view on how you handle follow-ups. Happy to share what other agents told me." Use it after searching LinkedIn for "Realtor" or "Real Estate Agent" plus your city, filtered to people without "Team Lead" or "Broker Owner" in the title.
3. Facebook group post
Post: "Solo agents: how many leads slipped through last quarter because a follow-up got forgotten? I'm building a lead tracker that texts you who to call each morning. Looking for [5] agents to try it free for [30] days and tell me what's broken. Comment or DM me." Use it in groups like Lab Coat Agents or your state's agent groups, after reading the rules and asking an admin if needed.
4. Reddit reply to a pain post
Reply: "I had the same problem talking to agents: leads from open houses sit in a notebook and go cold. I'm building a lead tracker for exactly this. Happy to set you up free if you want to try it, and if not, here's the spreadsheet layout most agents told me works: [3 columns]." Use it in r/realtors when someone asks about CRMs, follow-ups or losing leads, and give the useful part even if they never sign up.
5. Follow-up after no reply
Body: "Hi [first name], one more try and then I'll leave you alone. If tracking leads isn't a headache for you, that's useful to know too. If it is, I can set up your current leads in [tool name] in 15 minutes, free." Use it once, 4 to 5 days after the first message, never more than that.
6. Ask for a call after a reply
Body: "Thanks [first name], that's really helpful. Sounds like [their exact pain, e.g. open house sign-ins never get called]. Could I show you what I've built on a 15 minute call this week? [Two time options]. If it doesn't fit, I'll just take notes on what would." Use it as soon as an agent describes a real problem in their reply.
7. Referral ask from an active user
Body: "Hi [first name], glad [tool name] is helping with [specific result they mentioned]. Do you know one or two other solo agents in your office who'd want the same? I'll set them up personally." Use it after a user has logged in for at least two weeks or told you it saved them a deal; Hulby, an AI cofounder, can find and draft messages like these daily if you want help keeping it going.
Mistakes to skip
- Pitching features before asking how the agent tracks leads today.
- Messaging team leads and brokers, who already have a CRM paid for by the office.
- Posting links in Facebook groups without reading the rules first.
- Sending the same generic message without naming their listing, area or brokerage.
Want this done for your lead tracker for solo real estate agents, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
How many DMs should I send per day?
Start with 20 to 30 personalized ones. Quality matters more than volume.
Should I offer it free?
Yes for the first 5 to 10 users, in exchange for feedback. Set a date when paid plans start.
Where do solo agents reply most?
Instagram and Facebook usually. LinkedIn works better for agents who post market updates there.
What if an agent says they already use a CRM?
Ask what they dislike about it. Many solo agents pay for one and still track leads in a spreadsheet.