1. Run saved searches for review pain
Bluesky's search box returns live posts, and you can save searches to check daily. Search phrases a frustrated practice would actually post, such as "dentist google review", "fake review dental", "one star review practice", "office manager reviews" and "patients never leave reviews". Reply only when you have a useful answer, for example: "That review sounds like it violates Google's conflict-of-interest policy. You can flag it from your Business Profile under Reviews. Happy to walk through it if it helps."
2. Look for dental starter packs
Starter packs are curated lists of accounts that users share to help others find people. Search "dental", "dentist" and "dentistry" in Bluesky search and on blueskydirectory.com, which indexes starter packs and feeds. If you find one, follow the practicing dentists, hygienists and office managers in it, then read their posts for a week before replying to anything.
3. Subscribe to feeds about dentistry and small business
Open the Feeds tab and search for dentistry, healthcare and small business feeds. Check goodfeeds.co as well. Pin the ones with real practitioners posting and skip feeds that are mostly bots or reposted news. A small business owners feed is worth watching too, because independent practice owners often post there about marketing and local SEO.
4. Watch the hashtags practices actually use
Bluesky supports hashtags and you can tap one to see every post using it. Check #dentist, #dentistry, #dentalhygiene, #dentaloffice and #localSEO. Note which accounts post about running a practice rather than clinical cases. Those are your buyers: owners of 1 to 3 location practices and the office managers who handle reviews for them.
5. Follow dental marketing consultants and reply to them
Dental marketing agencies and practice management consultants post on Bluesky because their clients ask about reviews constantly. Search "dental marketing" and "practice management" and follow them. Add real substance in their replies, such as a specific tactic for asking patients for reviews at checkout. Practice owners read those threads, and some consultants may want to refer your tool.
6. Earn the DM, do not cold blast
By default, Bluesky only accepts chat messages from people you follow, and its community guidelines prohibit spam and bulk unsolicited messages. So start in public replies. When someone engages back, ask if you can send something: "I'm building a tool that texts patients a review link after their appointment and flags bad experiences before they hit Google. Could I show you a 10 minute demo and get your honest take?"
7. Post your own build notes weekly
Write short posts about what you learn, with no pitch. Examples: "Asked 5 office managers when they request reviews. Most said never, because it feels awkward at the front desk." or "How to reply to a negative dental review without a HIPAA problem: don't confirm they were a patient." Tag nobody and use one relevant hashtag. This gives people who find you through search a reason to follow.
8. Track every conversation in one list
Keep a simple sheet: handle, role (owner, office manager, marketer), practice size, the pain they mentioned, and the next step. Review it every Friday and follow up with anyone who said "maybe later". If you want help with the daily searching and drafting, Hulby, an AI cofounder, does this work every day for founders.
People asking this right now
Real, public posts from the last few weeks. Each one is somebody you could help today.
- Launch day chaos reminds me of open-source releases: 60% prep, 40% praying the first 10 users find the real pain point. (Bluesky)
- They absolutely can (and sometimes do) put guardrails on this stuff, but *apparently* only when end users find out how to break it first. Wh (Bluesky)
- The console cleaner is the real user. First ten users matter more than the polish—ship the fix, then go find three people who feel that pain (Bluesky)
- The Trapstar galaxy print keeps resurfacing—clearly that pattern has staying power. First users stick when you show them a version they can' (Bluesky)
- Most massive" and "nHz background" in one title—my brain just did a squat. First users for any tool: find the one person obsessed enough to (Bluesky)
Mistakes to skip
- Replying to every post that mentions a dentist with a link to your product.
- Sending DMs to people who never engaged with you, which gets you reported as spam.
- Talking to clinical dentists about features when the office manager is the one who handles reviews.
- Giving reply advice that touches patient details, which makes practices worry about HIPAA.
Want this done for your review management tool for dentists, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
Are there enough dentists on Bluesky to matter?
You need ten conversations, not thousands. Search, starter packs and hashtags will show you whether the active accounts are owners, office managers or marketers, and you can focus there.
Who should I talk to first, the dentist or the office manager?
The office manager usually handles reviews day to day. The owner signs off on spend. Talk to both, but start with whoever is posting about the pain.
Can I post a link to my tool?
Yes, in your own posts and your bio. In replies to strangers, give the answer first and only share a link if they ask.
How long until I get a first user?
It depends on how many real conversations you start. Aim for a few useful replies every day and one demo request per week, then adjust based on what people say.