1. Pick teachers who already sell something
Skip new teachers with no students. Target teachers who already sell a 200-hour training, a prenatal course, or a monthly class pack using Google Drive links, Zoom recordings, or a clunky Teachable setup. They feel the pain and already take payments. Search Instagram for "online yoga teacher training" or "YTT 2025 online" and look for a link-in-bio pointing to a Google Form or PayPal button.
2. Find them in the places they talk shop
Go where teachers discuss business, not poses. Try Facebook groups like "Yoga Teachers Business" or "Yoga Teachers Community", r/yogateachers on Reddit, and the Yoga Alliance directory filtered by trainings offered. Studio owners running hybrid trainings are a strong fit, since they handle dozens of trainees and their files.
3. Write down your pilot offer before you message anyone
Make it small and specific: you move one existing course onto your platform, set up checkout, and run it for 60 days. Price it at $150 to $300 paid upfront, or $49 per month for 3 months. Add one guarantee you can actually keep, like a full refund if their students cannot log in and finish module one.
4. Send short, specific messages
Reference something real from their profile. Example: "Hi Maya, saw your online prenatal course runs through Google Drive links. I build a course platform just for yoga teachers. I'll move your course over, set up payments, and run it with you for 60 days for $200. If your students can't get through module one easily, you get it all back. Want me to show you a 10-minute demo this week?" Send 15 to 20 of these a day.
5. Run the demo using their own course
Before the call, rebuild one module of their course on your platform using their public videos or descriptions. Show them their own content with their name on it. Ask: "What would need to be true for you to move your next training cohort here?" Then stay quiet and listen.
6. Ask for the money on the call
Do not end with "let me know." Say: "The pilot is $200 for 60 days, I'll handle the full setup. I can send the payment link now and start Monday. Does that work?" If they hesitate on price, cut scope, not price: one course instead of three.
7. Tie the pilot to a date they care about
Teachers plan around cohort starts, January resolutions, and summer trainings. Anchor the pilot to their next launch date: "Your fall YTT opens September 1. If we start this week, your students get a clean signup page in time." A real deadline closes more pilots than a discount.
8. Turn the pilot into a paid plan
At day 45, review the numbers with them: signups, completions, refund requests, hours they saved. Then offer the ongoing price, for example $39 to $79 a month, starting the day the pilot ends. Hulby, an AI cofounder, runs this daily for founders: finding prospects, drafting messages, and tracking follow-ups.
People asking this right now
Real, public posts from the last few weeks. Each one is somebody you could help today.
Mistakes to skip
- Offering free pilots, which attracts teachers who never planned to pay.
- Pitching features like video hosting instead of fixing the course they already sell.
- Messaging beginner teachers with no students or revenue yet.
- Ending the call without stating a price and sending a payment link.
Want this done for your online course platform for yoga teachers, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
How much should I charge for a first pilot?
Between $150 and $300 for 60 days is reasonable for an independent teacher. Studios running trainings can pay more. The point is a real payment, not the exact number.
Should I offer it free to get testimonials?
No. Free users give weak feedback and rarely convert. Offer a refund guarantee instead so the risk feels low but the commitment is real.
How many messages until I get a pilot?
It varies widely. Plan to send at least 100 specific messages and track replies, so you learn which teacher type responds.
What if they already use Teachable or Kajabi?
Ask what annoys them about it. Teachers often pay for tools built for general creators and still struggle with things like training hours tracking. Offer to fix that one problem.