Get started

Reddit is full of people hunting for remote work, and full of moderators who ban job board links on sight. The way through is to earn trust for two weeks, then launch with something useful, not a pitch. This playbook covers what to do before, during and after launch day.

All guidesFor founders of a remote job board

1. 14 days before: read the rules of 8 subreddits

Make a list: r/remotework, r/RemoteJobs, r/digitalnomad, r/WorkOnline, r/forhire, r/cscareerquestions, r/sideproject and r/SaaS. Open each one's sidebar and wiki and note three things: whether self-promotion is allowed, which day it's allowed on, and the minimum account age or karma. r/cscareerquestions, for example, removes most links to job sites, so treat it as a place to help, not to post.

2. 14 to 7 days before: comment where job seekers are stuck

Spend 20 minutes a day answering real questions with no link. Search for "how do I find remote jobs" or "is this remote job a scam" inside r/remotework and r/WorkOnline. Give specific answers, like how to spot a fake data entry offer or which time zone wording means US-only. Aim for 15 to 20 helpful comments before you post anything about your board.

3. 7 days before: build one thing worth sharing

Turn your board's data into something useful on its own. One example is a free list of 50 companies hiring remote customer support reps outside the US this month, with direct links to their careers pages. Another is a short breakdown of which remote job titles show up most on your board right now. This gives you a post that helps people even if they never click your link.

4. 3 days before: message the mods first

Send a short modmail to the two or three subreddits where your launch post fits best. Example: "Hi, I run a small remote job board and made a free list of 50 companies hiring remote support reps worldwide. Would it be okay to share it here as a text post, with one link to the board at the end? Happy to change the format to fit your rules." Only post where a mod says yes or the rules clearly allow it.

5. Launch day: post the value, link once

Write a text post, not a link post. A title that fits r/remotework: "I went through 400 remote job listings this month. Here are 50 companies hiring support reps outside the US." Put the full list in the post body and add one line at the end: "I built a job board to track these, it's here if useful: [link]." Post on a weekday morning, US Eastern time, and reply to every comment for the first three hours.

6. Launch day: use the sanctioned threads

Many subreddits run weekly self-promotion or "share your project" threads. Post a short version there in r/SaaS, r/sideproject and r/startups. Example: "Built a remote job board that filters by time zone overlap, because most 'remote' roles are secretly US-only. Looking for feedback from people job hunting right now."

7. Days 1 to 7: answer, collect, follow up

Reply to every comment, including the critical ones, and write down every feature request. When someone says "I'm looking for remote junior QA roles," reply with two or three real listings, linked directly. Do not post the same launch thread in another subreddit within the same week, because cross-posting the same link is what gets accounts flagged.

8. Days 7 to 30: become the useful regular

Keep commenting a few times a week, and share a new list or data point in your best subreddit every two to three weeks. Each time, keep it 90 percent useful and 10 percent link. Hulby, an AI cofounder, can do this daily for you: finding the threads where job seekers are asking for help and drafting replies that follow each subreddit's rules.

Mistakes to skip

  • Posting a link to your board from a new account with no comment history.
  • Pasting the same launch post into ten subreddits on the same day.
  • Ignoring the sidebar rules or the subreddit's designated promotion day.
  • Disappearing after posting instead of replying to comments in the first few hours.

Want this done for your remote job board, every day?

Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.

Find my first customers

Questions

How much karma do I need before posting?

It depends on the subreddit, and many don't publish the number. Two weeks of genuine comments and a few hundred karma is a safe target.

Can I post job listings directly?

Only where the rules allow it, like r/forhire with the correct [Hiring] tag format. Most other subreddits remove plain job ads.

Should I use a new account for my brand?

No. Use your personal account and say plainly that you built the board. Reddit trusts open founders more than brand accounts.

What if my post gets removed?

Message the mods politely, ask what to change, and don't repost until they reply. Arguing with mods or reposting right away can get you banned.