1. Pick one narrow buyer
Target owner-operators and small shops with 1 to 5 electricians doing residential service work: panel upgrades, EV charger installs, rewires, lighting. They quote often, do it themselves at night, and decide fast with their own card. Skip big commercial contractors with estimators and procurement for now.
2. Hand-quote first to learn the job
Before you pitch, ask 3 electricians to send you a recent job description and the quote they wrote. Rebuild each quote yourself with a spreadsheet and ChatGPT, then send it back and ask what is wrong. You learn their line items, labor rates and markup habits, and you get a sample to show the next prospect.
3. Go where electricians already talk
Post and comment in r/electricians, r/Electrical and r/smallbusiness, Mike Holt's forum, and Facebook groups like 'Electrical Contractors Network' or your state's electrician group. Search Facebook and Reddit for 'quoting takes forever', 'how do you price a panel upgrade' and 'estimating software'. Reply with something useful first, then DM the people who complain.
4. Cold message local shops directly
Pull 50 small electrical contractors from Google Maps in one metro and find the owner's name on their site or the state license lookup. Text or email: 'Hi Dave, I'm building a tool that turns a few job notes or a voice memo into a priced quote in about 2 minutes, using your own rates. Would you look at a sample quote I built for a 200A panel upgrade and tell me if it's usable?' Follow up once after 3 days.
5. Make a paid founding offer
Offer a founding membership: $49 a month locked for life, normally $99, with the first month billed only when the tool is live. Or take $150 up front for 6 months, refundable if you don't ship by a set date. Make it concrete: 'You get unlimited quotes, your price book loaded by me personally, and a direct line to me for changes.' Limit it to 20 shops so the cap is real.
6. Ask for the money plainly
After they react well to a sample quote, say: 'I'm taking 20 founding shops at $49 a month for life. I'll load your rates myself and you'll be quoting with it by [date]. If I don't deliver by then, you get a full refund. Want one of the spots?' Then stop talking. If they hesitate, ask: 'What would it need to do for you to pay for it today?'
7. Collect payment with a simple link
Use a Stripe Payment Link or a Stripe invoice. No website needed. Send it while you are still on the call or in the same text thread. A verbal yes is not a pre-sale. Only count people who paid or entered a card.
8. Deliver manually, then automate
For your first paying shops, produce quotes yourself with a spreadsheet, their price book and an LLM, and return them by text within the hour. Write down every edit they ask for. That list becomes your product spec. Hulby, an AI cofounder, runs this kind of outreach and follow-up every day for founders who want help keeping the pipeline moving.
Mistakes to skip
- Building the app before anyone has paid, then finding out electricians price by assembly, not by line item.
- Pitching 'AI' instead of the outcome: faster quotes, sent from the truck, before the competitor's.
- Asking 'would you use this?' instead of asking for a card. Praise is not demand.
- Targeting large commercial contractors who already have estimators and Accubid or McCormick.
Want this done for your AI quote generator for electricians, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
Will electricians really pay for something that doesn't exist?
Some will, if you show a real sample quote for their kind of job, keep the price small, and offer a clear refund date. Expect most to say no. You only need a few yeses to start.
How much should I charge?
Start around $49 to $99 a month for small shops. Compare it to the cost of one lost job or a few hours of evening quoting, and say that out loud when you pitch.
How many pre-sales do I need before building?
Aim for 5 to 10 paying shops in one trade niche. That is enough to show the pain is real and to give you steady feedback.
What if they ask how the AI handles local code or pricing?
Be honest. Say it uses their own rates and parts list, and that they review every quote before sending. You load their price book personally during the founding period.