1. The hiring manager call-out
Post: "Hiring a [product designer / brand designer] this quarter? I run [Board name], a job board only for designers. I'll post your role free for the next [10] companies and send it to [number] designers who [filter, e.g. have shipped B2B SaaS]. Comment 'design' or DM me the job link." Use it in week one to get real listings on the board fast.
2. The free role review
Post: "Design leads and recruiters: send me a design job description you're about to post. I'll rewrite the first paragraph so senior designers actually apply, free, within 24 hours. I've read [number] design JDs building [Board name] and most bury the portfolio expectations. Drop it below or DM me." Use it when you want conversations with Heads of Design and in-house recruiters who already have open roles.
3. The weekly roles roundup
Post: "[Number] design roles open this week: [Company] - [Senior UX Designer], [Remote/City]. [Company] - [Visual Designer], [Remote/City]. [Company] - [Design Systems Lead], [Remote/City]. Full list at [link]. Hiring a designer? Reply and I'll add you to next week's list." Use it every Monday so designers follow you and employers see a free distribution channel.
4. The niche angle post
Post: "General job boards put a motion designer next to a graphic designer next to a UX researcher. That's why [Board name] only lists [your niche, e.g. remote product design roles at startups], each tagged with [salary range / portfolio requirements / seniority]. If you hire for this, here's what we do differently: [one sentence]. If you're looking, the list is at [link]." Use it once your board has 15 or more listings so the claim is real.
5. The designer ask
Post: "Designers who job hunted recently: what did you hate about design job boards? I'm building [Board name] and I'll fix the top 3 answers this month. [Your current guess, e.g. no salary, fake remote, 'unicorn' roles]." Use it to grow the designer side and collect language for your employer pitch.
6. The tagged thank-you
Post: "Thanks to [Name] at [Company] for posting their [role] on [Board name]. [Number] designers applied in [days]. [Name], what made a candidate stand out?" Tag them only with their permission. Use it after a listing gets real applicants, since it shows proof without making anything up.
7. The paid launch post
Post: "After [number] free listings, [Board name] is now paid: [price] per role for [duration], including [extra, e.g. a slot in the Monday roundup and a share to Designer Hangout / ADPList communities where allowed]. First [5] companies get [discount]. Hiring a designer? DM me." Then message everyone who posted free with the same offer. Hulby, an AI cofounder, can find and message these hiring managers for you daily.
Mistakes to skip
- Posting about your board's features instead of a specific role or hiring problem.
- Charging before you have enough listings to give designers a reason to visit.
- Posting and leaving: the first hour of comments and DMs matters most.
- Writing for 'companies' instead of a named person like a Head of Design or design recruiter.
Want this done for your job board for designers, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
How do I find hiring managers for designers on LinkedIn?
Search 'Head of Design', 'Design Manager' or 'hiring product designer' under Posts, filter to the past week, and comment or DM them directly.
How often should I post?
Three times a week: the Monday roundup plus two other templates. Consistency beats volume.
Should I scrape jobs from other boards to look bigger?
Only link to public listings with credit, and say so. Faking employers kills trust with both sides.
When should I start charging?
Once employers who posted free got real applicants. Ask them first; they are your easiest first customers.