1. Find translator Discord servers on Disboard
Go to disboard.org and search the tags 'translation', 'translators' and 'localization'. Also try Discord's own Discover tab with the same words. Before you post, read each server's #rules channel and only join the ones that have recent activity and a freelancing or business channel. Note which ones ban self-promotion completely and treat those as listen-only.
2. Join the r/translator Discord and listen first
The r/translator subreddit links its Discord in the sidebar. It is mostly language help, so do not pitch there. Spend a week reading and answering a few questions where you can. When someone complains about chasing an agency for payment, reply with a specific tip, such as putting the agency's PO number and payment terms on every invoice.
3. Use the forums translators already trust
ProZ.com has active forums on business issues and money matters, and TranslatorsCafe.com has its own forums. Search them for 'invoice', 'late payment', 'per word' and 'VAT'. Read the posting rules, since both limit commercial posts. Answer old and new threads with real help, and keep any mention of your tool to your profile.
4. Post in r/TranslationStudies and r/freelance with a question
These subreddits do not run on Slack or Discord, but translators who talk there often link to the chat groups they use. Check each sub's rules, then ask a real question with no link: 'Freelance translators, how do you invoice agencies that pay per word with a minimum fee? Spreadsheet, Word template, something else?' Message the people who give detailed answers and ask for a 15 minute call.
5. Look for association and alumni communities
Professional associations like ATA (US), ITI (UK) and CIOL run member forums, and some regional chapters and translation school alumni groups run Slack or Discord spaces. Ask a translator you have already spoken to: 'Which Slack or Discord do you actually check each week?' Most private groups are invite-only, so a warm intro from a member works better than a cold request.
6. Offer something useful before the product
Make a free invoice template that already has fields for word count, rate per word, minimum fee, agency PO number and reverse-charge VAT wording. Share it where the rules allow resources: 'I made a free invoice template for per-word translation jobs with PO and VAT fields. Happy to share if it is useful.' People who ask for it are your first interviews and beta users.
7. Turn conversations into paying users by hand
In DMs, ask how they invoice today, what took longest last month and which agency paid late. If your tool fixes that, offer to set up their next real invoice with them on a call. Charge from the start, even a small monthly fee, so you learn who actually values it.
8. Keep a daily routine
Each day, spend 20 minutes reading new threads about invoicing and payments, answer two of them well, and follow up with anyone you talked to. Hulby, an AI cofounder, can run this daily search and draft replies for you to review.
Mistakes to skip
- Dropping a product link in your first message in a server.
- Pitching in language-help channels where business posts are off topic.
- Writing for generic freelancers and ignoring per-word rates, minimum fees and agency POs.
- Skipping each community's rules and getting banned before anyone knows you.
Want this done for your Invoice tool for freelance translators, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
Are there big Slack groups just for translators?
Not many public ones. Most translator Slacks are private, run by associations, chapters or schools, so you get in through members you have already helped.
Can I mention my tool at all?
Only where the rules allow it, and only after you have answered questions. Putting it in your profile and sharing it in DMs when asked is usually safe.
How many conversations do I need before charging?
Talk to people until you hear the same invoicing pain repeated, then offer a paid setup to the next few who have it.
What if a server bans all promotion?
Use it to listen and learn the language translators use, then reach people through their profile or a different channel they mention.