1. Text 20 people you know
Template: "Hey [Name], it's [Your Name]. I'm launching my food truck, [Truck Name], serving [main dish]. First service is [day] at [location] from [time]. Want me to hold a plate for you?" Use it on day one with friends, family and old coworkers. Send each one individually, never as a group text.
2. Pitch a brewery owner
Template: "Hi [Owner Name], I run [Truck Name], a [cuisine] food truck. Your taproom doesn't serve food, and I'd love to park outside on a slow night like [Tuesday] from [time]. No fee to you, and your guests stay longer. Can I come by this week?" Use it after you find a local brewery or winery's number on Google Maps or Instagram.
3. Pitch an office or warehouse manager
Template: "Hi [Name], I'm [Your Name] with [Truck Name]. Your team at [Company] is [distance] from the nearest lunch spot. I can park in your lot on [day] from 11:30 to 1:30 and serve [dish] for [price]. Could I do a trial lunch?" Use it for office managers, HR coordinators or site supervisors at business parks, warehouses and construction sites.
4. Pitch an apartment property manager
Template: "Hi [Name], I run [Truck Name]. I'd like to offer [Building Name] a free resident food truck night: I park on [date], residents pay for their own food, and you get an easy event for your newsletter. Interested?" Use it with leasing offices of large apartment complexes, which often need resident events.
5. Follow up once
Template: "Hi [Name], following up on my food truck note from [day]. Still happy to bring [dish] to [place] on [date]. Is that a yes, a no, or a 'try me next month'?" Use it 3 to 4 days after no reply, and only once.
6. Confirm the booking
Template: "Great, confirmed: [Truck Name] at [address], [date], [start time] to [end time]. I'll arrive 30 minutes early to set up. Can you share it with [staff/residents/guests]? Here's a menu photo: [link]." Use it the moment someone says yes so nothing gets lost.
7. Turn a customer into a repeat
Template: "Thanks for coming to [Truck Name] today, [Name]. I'm back at [location] on [date]. Want a text the day before?" Use it only with customers who gave you their number at the window and said yes to texts, which keeps you on the right side of texting rules. Hulby, an AI cofounder, can find and draft these outreach messages for you daily.
People asking this right now
Real, public posts from the last few weeks. Each one is somebody you could help today.
- I CALLED CITY HALL. I have received a barrage of emails and text messages telling me where and how to vote. I finally just called City Hall (Bluesky)
- Text messages are much better than the phone calls I get at home from the office of Morgan Griffith. I wish there was a chance that he'd be (Bluesky)
- I am so tired of getting spammed with text messages from the desperate republican campaigns that are fearmongering DEI and Use blatant trans (Bluesky)
Mistakes to skip
- Sending mass texts to numbers who never opted in, which annoys people and can break texting laws.
- Writing long messages with no date, place or time.
- Asking for a meeting instead of offering a specific trial service.
- Following up more than once and becoming a nuisance.
Want this done for your food truck, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
Can I text businesses I found online?
Texting a published business number with one relevant, personal message is common, but calling or emailing first is safer. Never add anyone to a bulk list without consent.
How many texts should I send per day?
Ten to twenty personal, individually written texts is plenty to start.
Should I offer free food?
Offer free parking value to the host, not free food. Charge customers normal prices from day one.
What if nobody replies?
Follow up once, then call or walk in. Owners of breweries and leasing offices often respond better in person.