1. r/Bookkeeping
This is where working bookkeepers, career changers and solo practice owners ask about rates, clients and remote jobs. Most finance subreddits ban self-promotion, so read the sidebar rules before posting and lead with a question, not a link. Search "remote" and "job" sorted by new, then reply to people struggling to find legit remote roles. Example comment: "I'm building a job board only for remote bookkeeping roles and looking for 10 people to test it free. Happy to DM details if that's allowed here."
2. r/Accounting and r/taxpros
r/Accounting skews toward CPAs and staff accountants, but firm owners there hire remote bookkeepers constantly. r/taxpros is full of small practice owners who need seasonal and part-time bookkeeping help. Look for threads about hiring, offshore staff or burnout during tax season. Example comment: "If you're hiring a remote bookkeeper this quarter, I'll post your role free and send you applicants in exchange for 15 minutes of feedback."
3. QuickBooks Community and Xero Central
Intuit's QuickBooks Community and Xero Central are official forums where bookkeepers answer software questions all day. Do not post ads there. Instead, note the regulars who answer the most questions, find them on LinkedIn, and message them directly. Those people are often freelance bookkeepers who know dozens of others.
4. LinkedIn title search
Search people for job titles like "Remote Bookkeeper", "Freelance Bookkeeper", "Virtual Bookkeeper", "Fractional Bookkeeper" and "Bookkeeping Firm Owner", filtered to recent activity. Send a short note with no link in the first message. Example: "Hi Dana, I'm building a job board just for remote bookkeeping roles. Would you test it and tell me what's missing? Takes 10 minutes, no cost." Aim for 20 messages a day, split between bookkeepers and firm owners.
5. Facebook groups for bookkeepers
Search Facebook for "bookkeepers", "virtual bookkeeping" and "QuickBooks ProAdvisors". Many large groups exist, often run by bookkeeping training programs, and most allow posts on set promo days only. Join three, read the rules pinned at the top, and ask the admin before posting. Example post on a promo day: "Free beta: a job board with only remote bookkeeping roles. Looking for 15 bookkeepers to try it and tell me what's wrong."
6. Bookkeeping associations and certification programs
AIPB and NACPB certify bookkeepers, and programs like Bookkeeper Launch and Intuit's ProAdvisor program have active student and member communities. New graduates of these programs are exactly who wants remote work. Email the association or community manager and offer free job listings for their members in exchange for feedback. Keep it to four sentences and say clearly it costs nothing.
7. r/WorkOnline and r/remotework
People leaving office jobs ask here which remote careers are realistic, and bookkeeping comes up often. Search "bookkeeping" in each and answer questions honestly about how to land a first remote client. Mention your board only when it directly answers the question, and check each sub's rules on links first.
8. Keep a daily list
Track every person you contact in a simple sheet: name, place found, bookkeeper or employer, date, reply. Follow up once after four days, then stop. Hulby, an AI cofounder, does this finding and outreach daily for founders who want it off their plate.
People asking this right now
Real, public posts from the last few weeks. Each one is somebody you could help today.
- That balance between flow and enough detail can be tricky! It's something I pay attention to when beta reading, especially where readers mig (Bluesky)
- Does anyone know where to find decent quality videos of beta wii menu builds? (Bluesky)
Mistakes to skip
- Only recruiting bookkeepers and forgetting the firms that post the jobs.
- Dropping a link in a subreddit without reading the self-promotion rules.
- Sending the same long pitch to everyone instead of a short, personal note.
- Launching the beta with zero real job listings, so testers have nothing to try.
Want this done for your job board for remote bookkeepers, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
How many beta testers do I need?
Start with about 10 bookkeepers and 5 employers. That is enough to see where people get stuck.
Should I pay beta testers?
No. Offer free listings for employers and early access or priority placement for bookkeepers.
Which side should I recruit first?
Employers. Even three real remote roles give bookkeepers a reason to sign up and test.
Can I post the same message in every group?
No. Each place has different rules and tone. Rewrite it for each one and ask admins when unsure.