1. Pick one buyer first
Decide if you sell to couples planning their own wedding or to professional wedding planners and coordinators. They live in different places and need different pitches. Start with whichever group your app helps most today, and only chase that group for the first 30 days.
2. Answer questions on Reddit
Read r/weddingplanning and r/Weddings daily, plus r/wedding_planning_help and local city subreddits. Search for posts like "spreadsheet", "guest list app", "budget tracker" or "overwhelmed". Give a full useful answer first, then add one line: "I'm building a tool for exactly this, happy to give you free access if you want to try it." Follow each subreddit's self-promo rules.
3. Join local engagement Facebook groups
Search Facebook for "[your city] brides", "[year] brides" and "[state] wedding planning". These groups have thousands of couples sharing vendor tips. Ask the admin before posting about your app, and offer something for members, like a free guest list and seating template made with your tool.
4. Message engaged couples who post publicly
On Instagram, search hashtags like #engaged2025, #brideto be in your city, or #[surname]wedding. Send a short, honest DM: "Congrats on the engagement. I built a free app to keep guest lists, RSVPs and budget in one place. Want a link? No pressure." Send 20 a day by hand and track replies in a sheet.
5. Partner with venues and vendors
Call or email venue coordinators, bridal shop owners, photographers and florists in your area. They meet newly engaged couples every week and want to look helpful. Ask: "Could I give your couples free premium access as a thank you from your venue?" One venue coordinator can send you dozens of couples a season.
6. Reach independent wedding planners
If you sell to pros, find them on Instagram, The Knot and WeddingWire vendor listings, and LinkedIn titles like "Wedding Planner", "Event Coordinator" or "Day-of Coordinator". Email 10 a day: "How do you track 15 vendors and 150 RSVPs per client right now? I'm building something for that and want 20 minutes of your honest opinion." Ask for feedback, not a sale.
7. Show up at bridal shows
Local bridal expos are full of couples who booked a date. You don't need a booth. Walk the floor, talk to vendors, and hand out a card with a QR code to a free signup. Ask vendors who already exhibit if you can leave cards at their table.
8. Follow up and keep count
Log every conversation, where it came from and what happened. After two weeks, double down on the one channel that produced real signups and drop the rest. Hulby, an AI cofounder, can find these posts and prospects for you each day and draft the outreach so you only send and talk.
People asking this right now
Real, public posts from the last few weeks. Each one is somebody you could help today.
Mistakes to skip
- Posting your link in groups without reading the rules or helping first.
- Trying to serve couples, planners and venues all at once.
- Sending copy-paste DMs that ignore the couple's date or location.
- Waiting for a polished app instead of onboarding the first 10 users by hand.
Want this done for your wedding planning app, every day?
Hulby finds the people asking for what you built, writes every reply and email, and keeps you on it until they pay. Free to start.
Find my first customersQuestions
Should I target couples or wedding planners first?
Pick the group whose problem your app solves best now. Couples are easier to reach. Planners pay more and stay longer.
How soon after engagement do couples look for tools?
Usually in the first few months, when they book the venue and start the guest list. Target recently engaged people.
Is it OK to DM strangers on Instagram?
Yes, if it is personal, short and easy to ignore. Send by hand, never in bulk, and stop if someone says no.
How many users do I need before charging?
Talk to people from day one about price. Once 10 active users rely on the app weekly, ask them to pay.