LinkedIn is not only for recruiters and large companies. For service businesses, agencies, consultants and anyone who sells to other businesses, it is often where customers make up their minds. The posts that work there are a little different from Instagram.
Lead with something useful
LinkedIn rewards posts that teach something. A lesson from a recent project, a mistake clients often make, or a clear explanation of how something works will do better than a pure promotion.
Show your expertise, not just your offer
People on LinkedIn are deciding whether they trust you. Share how you think: your process, your opinion on a change in your industry, or the question you ask every new client.
Use a clear, human tone
Write like you would explain it to a client over coffee. Short paragraphs, plain words and one idea per post. Avoid buzzwords, they make every company sound the same.
Add a strong image
Even on a text-first network, a clear image helps your post stand out. Portrait and square images take up more room in the feed than landscape ones. A simple, well designed image with one line of text is often enough.
Post a few times a week
Two or three posts a week is plenty for most small businesses. Consistency matters more than volume.
Talk about your team and your clients
Posts about the people behind the business and the clients you work with, with their permission, build trust quickly. Celebrate a milestone, welcome a new colleague or share a result.
Made for LinkedIn
Hulby writes a separate caption for LinkedIn in a tone that fits the network, and designs the image at a size that shows well in the feed, so your posts do not look like an Instagram post that wandered over.
