Food and drink are made for social media. People already love looking at them, and a good post can bring someone through your door the same day. Here are fifteen ideas that work for cafés, coffee shops, bakeries and restaurants.
Show the menu
- Today's special, photographed where it is made.
- A new item, with one line about what makes it different.
- The seasonal menu, in a carousel with one dish per slide.
- Your best seller, and why people keep ordering it.
Show how it is made
- Behind the scenes in the kitchen or at the roaster.
- Where your ingredients come from: the farm, the baker, the supplier.
- A short process post: from beans to cup, or dough to loaf.
Show the people
- Introduce a barista, a chef or a server.
- Share a regular's order, with their permission.
- Thank your customers after a busy weekend or a milestone.
Give people a reason to come in
- Your opening hours, especially when they change.
- An event: a tasting, a live music night, a workshop.
- A limited offer with a clear end date.
- Holidays and seasons: pumpkin spice, summer drinks, the Christmas menu.
Share something useful
- A tip from your team: how to brew at home, how to store bread, how to pair wine.
Keep the feed looking like your place
The best café accounts feel like the café itself: the same light, the same colours, the same tone. Hulby reads your website and menu and designs posts in your own style, with posts for the holidays and the big days in food and drink, such as International Coffee Day, planned in automatically.
