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Seller Terms

Last updated 9 November 2026

These Seller Terms apply when you use Hulby to sell products, digital products, services, subscriptions, bookings, quotes or invoices to your own customers ("Buyers"). They are part of the Hulby Terms of Service. You agree to them when you subscribe to a plan and again when you enter your business details to switch on selling.

1. You are the seller

You are the seller and merchant of record for every sale on your website. Every contract of sale is between you and the Buyer. Hulby is a software provider and host; it is not a party to any sale, not your agent, not a marketplace and not a payment provider, and it does not hold, receive or pass on your Buyers' money.

2. Payments through Stripe

Payments are processed by Stripe on your own Stripe account (Stripe Connect), under Stripe's own agreement with you. Stripe verifies your identity, pays you out and handles card data. Payment fees, refunds, chargebacks, disputes, reserves and any losses from fraud are yours, between you and Stripe.

3. Your legal duties

You alone are responsible for complying with every law that applies to your business and your sales, in your own country and in the countries of your Buyers, including:

  • registering your business where required and showing correct business details (name, address, contact details, registration and VAT or tax numbers) on your website;
  • charging, collecting, reporting and paying all taxes, including VAT, GST and sales tax, and issuing invoices where required (Hulby's automatic tax option only calculates amounts through Stripe Tax and does not file or pay anything for you);
  • consumer law, including information duties, the right of withdrawal, returns, refunds, warranties and guarantees;
  • product safety, labelling, licences, permits, age limits and import or export rules;
  • data protection law for the personal data of your Buyers, members and visitors, for which you are the controller and Hulby acts as your processor (see the Data Processing Agreement);
  • advertising, email marketing and cookie rules, including only emailing people who agreed to it or may lawfully be emailed;
  • delivery, customer service and handling complaints.

4. Templates are not advice

Hulby can generate terms of sale, a privacy notice, a returns page and an imprint from your details. These are general templates, not legal or tax advice, and may not fit your situation or every country. You must check them and have them reviewed where needed. Hulby is not responsible for their content or use.

5. What you may not sell

You may not sell anything that is illegal where you or your Buyers are, or anything listed in the Acceptable Use Policy or prohibited by Stripe, including weapons, drugs, counterfeit goods, adult content, gambling, financial schemes and content you do not have the rights to.

6. Fees

Hulby charges only its subscription fees, credit packs and the extra services you choose, each shown with its price before you pay: buying a domain (the registry price plus a fixed Hulby fee) and having Hulby run your ads (a monthly management fee of 40% of your planned ad budget, charged monthly and shown before you start; the ad spend itself you pay directly to the ad platform on your own account). Hulby charges no fee on your sales. Stripe's own fees are charged by Stripe.

7. Reports, suspension and cooperation

Anyone can report a website hosted by Hulby (EU Digital Services Act). Hulby may review reports, ask you for information, remove content, switch off selling or take your website offline when it reasonably believes that a sale, product or content is illegal, harmful, in breach of these terms or a risk to Buyers or to Hulby. Hulby may share information with authorities, Stripe or rights holders where the law requires it.

8. Indemnity and liability

You will indemnify and hold harmless Hulby against all claims by Buyers, authorities, payment providers or anyone else, and all fines, taxes, penalties, damages and costs (including reasonable legal fees), arising from your sales, products, services, website content, taxes, data processing or breach of law or of these terms. The limitations of liability in the Terms of Service apply.

9. Ending

When your subscription ends, selling on your Hulby website stops. Your obligations to your Buyers (deliveries, refunds, warranties, records) continue and remain yours.

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