Holidays and seasonal moments are when people are already in the mood to engage. A post that fits the day feels timely and human. The trick is knowing which moments matter to your customers, and preparing for them before they arrive.
Start with your country
Holidays differ from country to country. Mother's Day falls in March in the United Kingdom, in May in the United States and much of Europe, and on a different day again in France. King's Day matters in the Netherlands, Thanksgiving in the United States and Canada, and Midsummer in Sweden. Plan around the calendar your customers actually live by.
Add the days of your industry
Beyond public holidays, many industries have their own days: International Coffee Day for cafés, World Book Day for bookshops, World Animal Day for pet businesses and Earth Day for sustainable brands. They are natural reasons to post about what you do.
Think in seasons
Seasons change what people buy and how they feel. Summer drinks, back to school, autumn menus and the run-up to Christmas are all moments to adapt your posts to.
Be careful with serious days
Some days call for a quiet, respectful message or no post at all, such as remembrance days. Never turn them into a sale.
Plan ahead
Mark the moments in your calendar at the start of the month and prepare the posts in advance, so they go out on the day itself.
Done for you
Hulby knows the holidays in your country and the big days in your industry. They show up in your schedule, and a post that goes out on one of them is written and designed for the occasion, in your brand.
