When someone scrolls past your post, you have a moment to be recognised. A consistent brand means that moment works for you: people know it is you before they read your name. Inconsistent posts, on the other hand, make even a good business look improvised.
Decide on your basics
Write down the few things that make your brand yours:
- Two or three colours, including one that stands out.
- One or two typefaces.
- The kind of photos you use.
- How you speak to customers.
Most of this is already on your website. Your social media should look like it belongs to the same place.
Use the same colours every time
Colour is the fastest way to be recognised. Use your main colour in every post, even if it is only an accent. Avoid picking new colours for each post because they happen to look nice.
Keep typography simple
Use the same typefaces for headlines and text across your posts. Too many fonts make a feed look chaotic.
Choose one style of image
Bright and airy, dark and moody, clean product shots or real life in your shop. Pick a style and keep it.
Keep the same voice
The words matter as much as the design. If you are warm and informal in person, be warm and informal in every caption.
Consistent, not identical
Consistency does not mean every post looks the same. Vary the layouts and the content while keeping the colours, type and voice steady.
Let your website set the rules
Hulby reads your brand from your website, your logo, colours, typeface and tone, and keeps them the same from the first post to the fiftieth. You can adjust them at any time on your Brand page.
