Most small businesses sit on more social media content than they realise. It is on their own website. Every page you wrote to explain what you do, what you sell and why people should choose you can become a post, and often several.
Here is how to go through your site page by page and turn it into a month of content.
Your homepage: the promise
Your homepage says what you do in a sentence or two, and why it matters. That is your most important post, and it is worth repeating in different ways: as a bold statement, as a customer benefit, or as the problem you solve.
Your product and service pages: the backbone
Every product or service page is at least three posts:
- The product itself, shown clearly with one line about what makes it good.
- One feature, and why it matters to the customer.
- The problem it solves, told from the customer's side.
If you have ten products, you already have thirty posts.
Your FAQ: ready-made tips
Every question on your FAQ page is a question real customers asked. Answer one per post and you have tip posts that are useful, save-worthy and very easy to write, because the answer already exists.
Your about page: the people
The story of how you started, the people on your team and what you believe in make the posts that build trust. People follow people, and your about page is full of them.
Your reviews: proof
Kind words from customers are some of the most persuasive posts you can share. Turn a short review into a quote post, with the customer's permission.
Your blog: carousels
A blog article with a few clear points is a carousel waiting to happen: one point per slide, and a final slide that sends people to the full article.
Keep it looking like your brand
Your website also shows how your posts should look. Use the colours, typefaces and style of photography from your site, so a post in someone's feed feels like it came from the same place. Consistency is what makes a business recognisable.
Plan it across a month
Once you have a list of posts, spread them over the weeks: a product, a tip, a story and an offer, then round again. Mark the holidays and the big days in your industry, and give those days a post made for the occasion.
Or let Hulby do it
This is exactly what Hulby does. Enter your web address and it reads your pages, your logo, your colours and the way you write, then designs a month of posts in your brand, sized for every network, with captions, hashtags and a day in your schedule for each one.
