What should I post? 25 social media ideas for any business

The hardest part of social media is rarely setting up the account. It is knowing what to post once it exists. You share your product, then you share it again, and a week later you are looking at an empty calendar wondering what is left to say.

The good news is that your business already has plenty to talk about. You only need to look at it from a few different angles. Here are 25 ideas you can use again and again.

Posts about what you sell

• Show your product in use, from a new angle or in a real setting.
• Highlight one feature and explain why it matters to the customer.
• Share what is new: a product, a flavour, a service, a colour.
• Show a before and after, if the result of your work is visual.
• Share an offer or a limited deal, with a clear end date.

A product post works best when it answers a question a customer actually has. "Available in three sizes" is information. "The small one fits in a handbag" is a reason to buy.

Posts that teach something

• Share one useful tip from your field.
• Answer a question customers ask before they buy.
• Explain something that seems complicated from the outside.
• Point out a common mistake and how to avoid it.
• Turn useful information into a short checklist people will save.
• Share three quick tips in one post.

Educational posts are the ones people save and send to friends. They build trust long before someone is ready to buy.

Posts about the people behind it

• Tell the story of how your business started.
• Introduce a team member and what they do.
• Show your workspace: the shop, the studio, the kitchen, the desk.
• Share something your business believes in.
• Show your process, from raw material to finished product.

People follow people. A face and a name make a business feel approachable in a way a logo never will.

Posts about your customers

• Share a customer story, with their permission.
• Describe a problem your customers have and how you solve it.
• Turn frequently asked questions into posts.
• Share a review or a kind message you received.

Posts about the moment

• Connect your business to the season or a holiday.
• Share a recommendation: a tool, a place, a book or a product your audience would like.
• Share an interesting fact from your industry.
• Reuse what you already have: your website, product pages and FAQ are full of material.

You have more content than you think

The best ideas rarely come from staring at a blank page. They come from your actual business: the products you sell, the questions you answer every day and the story of why you started.

Most of that is already written down on your website. That is exactly why Hulby starts there. Enter your web address and it turns what is on your site into a month of posts, in your own brand.