What should you post on social media?
One of the hardest parts of running a business isn't creating a social media account. It's knowing what to post after you've made one.
You post about your product. Then you post about it again. A few days later, you're staring at an empty content calendar wondering what else you could possibly say.
The good news is that your business already has plenty of content. You just need to look at it differently.
Here are 25 ideas you can use to keep your social media fresh.
1. Show your product
Give people a clear look at what you sell. Show it in use, from different angles, or in a real-world setting.
2. Share a useful tip
Teach your audience something related to your industry. Keep it simple and genuinely useful.
3. Answer a common question
Think about the questions customers ask before buying. Turn one of those questions into a post.
4. Show how it works
Take people behind the scenes and demonstrate your product or service.
5. Share a customer problem
Talk about a problem your customers experience and explain how your business solves it.
6. Introduce your business
Tell people who you are, what you do and why you started.
7. Share a customer story
With permission, show how a real customer uses your product or service.
8. Share a fact
Find an interesting fact related to your industry and turn it into a simple post.
9. Show what's new
Launching something new? Tell your audience about it.
10. Share a before and after
Before-and-after content is particularly useful for businesses where the result is visual.
11. Explain something
Take something complicated in your industry and make it easy to understand.
12. Share a common mistake
What do people often get wrong? Help them avoid it.
13. Show your process
Give people a look at what happens behind the scenes.
14. Share a recommendation
Recommend a product, tool, place or idea that your audience might find useful.
15. Tell your story
People don't only connect with products. They connect with the people and stories behind them.
16. Share an offer
Have a promotion or special deal? Make sure your audience knows about it.
17. Create a checklist
Turn useful information into a quick checklist people can save.
18. Share three quick tips
Short lists are easy to understand and easy to create.
19. Introduce a team member
Put a face behind your business.
20. Share a belief
What does your business believe in? Share an opinion that represents your brand.
21. Show your workspace
Your office, shop, studio or workshop can make your business feel more personal.
22. Share a customer FAQ
Turn frequently asked questions into useful content instead of answering the same question repeatedly.
23. Highlight a feature
Take one feature of your product and explain why it matters.
24. Share a seasonal idea
Connect your business to something happening right now.
25. Repurpose something you already have
Your website, product pages, FAQs and existing images are all potential content.
You probably already have more content than you think
The best social media ideas don't necessarily come from staring at a blank page. They come from your actual business.
Your website already contains your products, services, story, images and expertise.
That's exactly why Hulby starts there.
Your website is all Hulby needs.
